The Competition Tribunal dismissed a lawsuit by Nestlé Chile S.A. against Masterfoods Chile Ltda., for alleged disloyal competition practices, via the use of illicit –according to the plaintiff– publicity.
The Tribunal stated that publicity is contrary to antitrust laws when it is deceitful –being comparative or not–, and is ideal to achieve, maintain or augment a dominant position. These requirements were not met in this case.