The Competition Tribunal partially accepted a lawsuit by Ricardo Rodríguez y Cía. Ltda. against Epson Chile S.A.. The Tribunal ruled in favor of the lawsuit, only regarding ordering Epson Chile S.A. to abstain from making publicity campaigns that state, directly or indirectly, that the only original consumables available in the market are those distributed by them.
Taking into account the proofs in this process, the Tribunal was not convinced of a causal relationship between Epson Chile’s marketing campaign and a reduction of Ricardo Rodríguez’s market share. However, the Tribunal stated that Epson Chile’s campaign had certain characteristics that make it seem as though it could have been made with the intention of achieving, maintaining or augmenting a dominant position in the market, and it would have been ideal for that purpose. Therefore, the Tribunal only prevented the defendant, so that it abstains from making marketing campaigns such as this one.